To help us turn our vision into reality, we have developed four ‘Trust Themes’ that guide and shape what we do, why we do it, who we do it for and how we do it.

The Themes identify our priorities, ensures they are consistent with the needs and priorities of our customers and local communities and determine how we allocate our resources.

Customer Culture

• Understanding our customers and tailoring services to meet their individual needs and aspirations
• Working with our people to embed a clear customer culture across all aspects of our work
• Delivering services against a clear set of service standards 
• Enhancing the role for customers at all levels – to shape and determine the services they receive 

Inclusive and Open

• Seeking and using the views of all customers and employees on an ongoing basis
• Valuing diversity and addressing inequality
• Forging positive working relationships with a cross section of stakeholders and voluntary groups
• Identifying and meeting the needs of excluded groups

Right Thing, Right Place

• Ensuring our homes reflect current and future demand
• Delivering environmental improvements to contribute to the longer term sustainability of neighbourhoods
• Actively contributing to local partnerships and joined up service delivery
• Investing in what we do well

Making the best use

• Embedding the culture of continuous improvement and challenge across all services
• Developing our people to adapt to changes in the business environment
• Improving working practices to meet / exceed our Business Plan targets
• Securing demonstrable value for money across all parts of the business
• Delivering the ‘Growth Strategy’ and maximising opportunities as and when they arise
• Minimising our impact upon the environment, reducing our carbon footprint and adopting an environmental stewardship role

We are working hard to ensure our Corporate Plan, containing the Trust Themes, is a ‘live’ document practically informing and shaping our day-to-day business, priorities and services. 

Our success relies upon us continuing to deliver our core priorities and understanding how we are performing against our targets.  We have a series of performance and monitoring measures in place that are reported to our Board, customers, colleagues and stakeholders on a regular basis.